Create a product - and technology-driven marketing solution in the context of a better understanding of games and replaying them.
In the selection of advertising form and scene design, users can increase the viscosity and activity; At the same time, IAP can continue to increase user value as the effect of IAP wanes in the middle and later stages of a user's life cycle.
Focus on the AD fill rate and achieve the highest eCPM when 100% fill is guaranteed.
Enriching the user experience, showing ads at the right time and allowing the user to receive item rewards is a bonus for the user, but also allows him to experience the depth of the paying player's gameplay by trading time without paying for it.